New Construction homes. Eastmark. Mesa, Arizona

Home selling is all about the numbers, but this is hardly a game. Believe it or not I’m not going to harass you about price, not today anyways.

The actual numbers in the price of your home matter. In the past, setting a price to end in a 9 was considered a strategic maneuver. Why? Because it fostered the perception that the price was actually lower. $199,000 was not as expensive as $200,000. A sound theory? Maybe once, but not anymore!

I’m sure you’ve heard that a huge percentage (I might argue most) home searches begin on the internet. Often these on-line searches contain a drop-down list from which you can indicate a price range chosen from pre-selected numbers. Your home priced at $199,000 is clearly in the $200,000 price range but it will not come up in that search using rounded figures. A buyer who is qualified for say $207,000, is the exact buyer that you, as a seller, are hoping to attract but they will likely pull 200,000 from the drop-down list for the low end of their range and your home priced at $199,000 will be omitted from their search. They may never even know that your house is on the market.